Bond d’essai Chevrolet
To promote Chevrolet's new models among young drivers, the brand was fully integrated to the most listened-to radio morning show via “Les Bonds d’essai Chevrolet", a humoristic test bench segment staring stand-up comedian Philippe Bond.
Doritos late night
In order to promote their three new flavors and create a virtual community, Doritos contributed to the content of Christopher Williams shows on MusiquePlus and radio NRJ. This partnership has also been implemented on the web and in various venues across Quebec.
SAQ and BBQ
The SAQ wanted to take advantage of the BBQ season to increase its sales. A custom integration in the BBQ avec Louis show was created in which the chef Louis-François Marcotte suggested wine and food pairing.
Pepsi in our community
The project "Ici c'est mieux" from Pepsi aimed at funding people who, thanks to their innovative ideas, wanted to improve our society. To publicize the initiative, The Mix has developed a multi-platform campaign endorsed by numerous Bell Media personalities.