P&G - Bounty & Febreeze

 Procter and Gamble came to Astral Mix in order to create a promotional campaign for two of its products: Bounty and Febreze. Seeing that these two products are often used for huge household tasks, Astral Mix launched this offensive during Quebec’s Moving Day season: the perfect environment to drive the sales of these products.

 

Objectives

Increase Bounty and Febreze’s notoriety while offering practical moving tips.

 

 

Target

W18-49

 

Strategy

Create a contest called: ‘My move with Bounty and Febreze’, allowing two people to win the cost of their move (maximum value of $2,000) and to receive a gift-basket full of products. This initiative was supported by commercial messages inviting people to participate in the contest and these products’ visibility was maximized while offering time-saving moving tips. For additional visibility to the entire operation, different ad units were created for the web and featured on Astral Television Networks’ websites and involved radio stations’ websites.

 

 

Media

TV (Série+, Canal Vie et Vrak.tv), radio (NRJ et RockDétente) and Web