The Mix team of Bell Media introduces THE WORKS, an unprecedented exclusive media offer that allows advertisers to simultaneously occupy advertising space on all Bell platforms in Quebec – television, radio, out-of-home and web – and at peak hours.
It combines the power of 10 television networks, 24 radio stations, 13 digital billboards and 18 websites. In all, close to 85% of all French-speaking Quebecers (25 to 54 year olds) will be exposed to THE WORKS and more than 90% in the Montreal French market in a single week. THE WORKS will be available throughout Quebec, with a focus on Montreal. Four times a day, a multi-platform blitz will be broadcast on Bell Media television, radio, out-of-home and web properties at 7:58 a.m., 11:58 a.m., 4:58 p.m. and 9:58 p.m.
“THE WORKS is truly innovative and impactful. It provides advertisers with the best of Bell Media’s synergetic offering and enables strategic consumer contact, whether they are at home, at the office, on the road or on the run,” said Michelle LaBarre, Vice-President of the Mix team of Bell Media.
“THE WORKS goes beyond all previous multiplatform offers and is offering advertisers staggering impact and the ability to stand out,” Michelle LaBarre said.
For more information, contact your Bell Media Mix sales representative.